#SLACK DESKTOP APP FULL#

The obvious reason for TeamsвЂ™ success relative to Slack is the oldest tactic in the book: Teams is free, and Slack isnвЂ™t. Microsoft is out-of-sight and out-of-mind.ДЄnd then something mysterious occurs an enterprise SaaS company will grow like a weed, getting buzz amongst investors and the press that covers them, raise rounds for growth, perhaps even IPO, and then, well, Teams versus Slack happens: And even when it comes to the cloud, the choice for startups is usually between AWS and Google Cloud Platform. Moreover, just as Twitter is the social network of choice within the tech ecosystem, the vast majority of Silicon Valley companies host their email with Google and use GoogleвЂ™s productivity software, or one of the myriad of offerings seeking to usurp documents or spreadsheets or presentations. Ergo, if those businesses are surely doomed, then so is Microsoft. You can say the same thing about Microsoft: while the company was once the disruptive upstart, for decades it has been the default for all of those businesses that Silicon Valley is seeking to disrupt. I have long quipped that most of Silicon Valley has serially underestimated Facebook because it is the social network of friends and family, and many people in tech are trying to escape said friends and family. And while SlackвЂ™s ad may have welcomed Microsoft as a competitor, now CEO Stewart Butterfield is saying that Teams isnвЂ™t a competitor after all.ДЇortunately for Slack, that is increasingly true. On the companyвЂ™s last earnings call CEO Satya Nadella revealed that Teams had 75 million daily active users Slack hasnвЂ™t provided a post-pandemic-onset DAU number, but had 12 million last October (MicrosoftвЂ™s pre-pandemic number was 32 million in early March). Two-and-a-half years later Teams passed Slack in daily active users (DAUs). If you want customers to switch to your product, youвЂ™re going to have to match our commitment to their success and take the same amount of delight in their happiness. We love our work, and when we say our mission is to make peopleвЂ™s working lives simpler, more pleasant, and more productive, weвЂ™re not simply mouthing the words. The advertisement added under that last point: SlackвЂ™s вЂњadviceвЂќ was, naturally, self-serving, at least in terms of how the startup saw their advantages relative to Microsoft to quote the ad: So, as you set out to build вЂњsomething just like it,вЂќ we want to give you some friendly advice. However, all this is harder than it looks. And even though - being honest here - itвЂ™s a little scary, we know it will bring a better future forward faster. ItвЂ™s validating to see youвЂ™ve come around to the same way of thinking. We realized a few years ago that the value of switching to Slack was so obvious and the advantages so overwhelming that every business would be using Slack, or вЂњsomething just like it,вЂќ within the decade. WeвЂ™re genuinely excited to have some competition. Big news! Congratulations on todayвЂ™s announcements. The text of the ad was condescension cloaked in congratulations:

#SLACK DESKTOP APP FULL#

That feeling when you think 'we should buy a full page in the Times and publish an open letter,' and then you do.

Slack desktop app